"I love Kraft macaroni and I love ice cream but I don't think I'd love this. Some social media users are curious and daring enough to try, while others are wondering why this collaboration exists. Naturally, the internet is split about the new ice cream flavor. Not only does it taste delicious, but it's also made with high-quality ingredients and contains no artificial flavors, preservatives, or dyes, just like Kraft Macaroni & Cheese." "As big fans of Van Leeuwen, we knew they'd be the perfect partner to create this ice cream with us. That is why we wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavor of Kraft Macaroni & Cheese we all grew up with," Emily Violett, senior associate brand manager for Kraft Macaroni & Cheese, said in a press release.
"We know that there is nothing more refreshing on a hot summer day than ice cream. Each scoop packs a punch of that cheesy flavor you know and love in a cool, refreshing summer treat. The creamy creation has all the color and flavor of a bowl of Kraft Macaroni & Cheese, but it's made without any artificial flavors, preservatives, or dyes. Van Leeuwen Ice Cream, a Brooklyn-based creamery, is capitalizing on that nostalgia with its latest collaboration: A limited-edition Kraft Macaroni & Cheese ice cream. For lots of people, that neon orange color transports them to a simpler time marked by bowls upon bowls of cartoon character-shaped pasta coated in cheese. Nothing says childhood quite like Kraft Macaroni & Cheese.
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